Has your traffic decreased over the last 3 years? There can be many factors, with all the content added nobody likes to talk about web standards but…
Sometimes content becomes redundant and outdated, the problem may have transpired with the content redundancy; and the fact if non-relevant to search and visitors staying on your site; without precise controls directing what and why content is added to your site, or how often is gets reviewed and updated, it’s only a matter of time before “ROT” Redundant Outdated Trivial is being served up to site visitors, especially if you have a huge amount of people publishing content to your site.
“R” is for redundant content, duplicated pages are redundant and can have serious rotten repercussions. If you have two or three, sometimes ten pages on the same topic, they are bound to differ as one gets updated and the others are left to languish, like cheeky penguins. What’s what and Who’s Who?! Then nobody knows which information to trust. Do not duplicate information that is already on another page: link to it!
The more pages you have on your web site, the more redundant pages you are bound to have. If your intranet has 20,000 pages, nobody can find a page on a particular topic, so somebody creates another page on a similar topic and another… yikes grounds for rot.
“O” is for outdated. Pages that refer to something “new” that is now well established. Pages that mention people who have left the organisation or the job. Outdated information wrecks your site’s credibility: that goes without saying.
“T” is for trivial content: pages that are essentially about nothing at all. The worst offenders are default pages and index pages. People want useful information on every page. If they are disappointed, they get annoyed and your reputation plummets.
And if your site is not small, and it touches on a ton of topics which makes it difficult to navigate and understand the content. One may need to go directly to the sitemap, to search a topic. And please please have a sitemap! A sitemap is used for numerous purposes that are essential for a successful website. Like any place in the world, people need maps and the same goes in the web world. And the sitemap is an answer to that need: if a user can’t find a page they had seen before, or get lost in your site (and your search function proves ineffective), then the sitemap acts as their guide. It provides a convenient, effective and highly efficient (thus conveying ease of use) method with which to surf your website. Not to mention a sitemap can keep a web owner organized with content categories and content organization.
|“A good plan is like a road map: it shows the final destination and usually the best way to get there.” H.Stanley Judd|