BUYER beware! What you MUST know before you buy Diamonds.

I have harped on this for some time now. You need to use a trusted expert when buying diamonds. The article below eloquently highlights the pitfalls and many factors involved in selecting and evaluating diamonds. I encourage each and every one of you to read this carefully. It will open your eyes about the complex world of diamonds. The moral of the story is NEVER go by the certificate alone, evaluate diamonds side by side, beware of diamonds trading online (I would never buy a diamond I couldn’t see) and most importantly, consult an expert! Certificates DO NOT tell the whole story. Buying based on a piece of paper is a dangerous game! A diamond is a major investment and not every diamond is created equally. Every diamond is unique and you deserve to select the best one for you!


Michele La Vie
La Vie Diamonds
We’ll make you SHINE!
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