May of 2009 I was literally dragged into LinkedIn kicking and screaming! I did not want to have anything to do with any kind of online platforms, other than email and Googling information. I was excellent at “Googling It”!
One day lightening struck and I woke up to the fact that I needed to be using at least the basics of LinkedIn, Facebook and Twitter! I had to prove a point to my then boss at a senior home care company that I was the sales representative for. He refused to pay for any of my time doing online marketing of any kind. I was expected to be out from 9am to 5pm glad-handing with discharge co-ordinators and social workers and senior centers setting up meetings and presentations. So I did this online marketing and podcasting in the evenings on my own time.
Here is what happened: The company’s own research showed that 73% of the time seniors made decisions, the kids were involved. -Usually the women. Where were they during the day when I was giving a presentation at a senior center? You got it, they were at work. So I decided to set up my own podcast show, “Eldercare 911″, and I became the Eldercare Specialist. I interviewed lawyers on wills and powers of attorney, financial planners about estate planning, and many others about different products and services that seniors might need.
The very first time I posted my podcast through my social media, within an hour I had a response back from a gal who said, “I had no idea that there was something like this available to help me with my 95 year old dad…who is dead!” It was too late for her, but it proved that this is where the gals hung out and that they were under stress from being sandwiched between aging parents and their careers.
I also discovered that the place to be marketing and building relationships was LinkedIn, because that is where the people with money hang out.
- LinkedIn is the largest and most professional online business network on the internet.
- Everyone on LinkedIn is there to do business.
- The average age of people on LinkedIn is 43 years.
- The average annual income of people on LinkedIn is $125K.
- 64% of LinkedIn users have college or graduate education.
Where do you think the people are who can afford to buy your “stuff”?
January of 2011, I became The Marketing Mentress with another podcast show, where I interview authors and business associates from all different types of businesses. Most of my business comes from LinkedIn.
Here’s the big secret to LinkedIn…it’s great to build a huge network, but the key is to bring those relationships to a face-to-face meeting of some sort. As human beings, we are gregarious and need to communicate live. We need to see mannerisms, facial expressions, and feel your enthusiasm.
We create the relationships online, but the key is bringing those relationships offline. That is where real business gets done!